Signs Westmont IL
Signs Westmont IL – All American Signs – 708-499-3000
Characteristics of Effective Business Signs Westmont IL
Signage doesn’t necessarily need to be “flashy” in order to draw the attention of potential customers.
There are a number of characteristics that make signs effective. For example, how signs attract new business relies on elements like graphics, colors, fonts, size and messaging. Three of the most critical elements for effective Signs Westmont IL include:
Visibility – Signs Westmont IL
Without drawing attention, a sign does not offer much value to a business. Multiple factors play into the visibility of a sign such as its height and dimensions. In addition, placement, color choice, color brightness and contrast are all important. Effective signage visibility means the sign is physically noticeable by as many potential customers as possible.
Informative and Appealing
A sign that displays information with benefits to viewers makes it highly effective. Practical contact details include the name and logo and the business along with the phone number, website and address. Also, signs can include details on upcoming sales and promotions. Effective signage on display inside a commercial location might feature store policies regarding refunds or new product descriptions.
In some instances there are limits on space and number of people who may see signs. To that end, the messages they feature must be brief and to the point. Too much copy or too many graphics on a sign risk making it ineffective. The longer the messaging, the smaller the font must be, which may make it difficult to read. That’s a factor when there’s only a second or two to deliver your message. This is especially true when it comes to outdoor Signs. Signs within a business can typically feature more details since the viewer is already on the premises.
Learn more about how our affordable signs can help grow your business!